In late 2010 and early 2011 I wrote the text of several marketing e-mails for UNICEF Canada designed to drive holiday-season traffic to their on-line charitable store. Here are six examples.
Introducting UNICEF Shopping: Help Create Lasting Change
Team Up to Shop UNICEF: Group Giving
World AIDS Day: Buy a Mother-Baby Pack
Honour a Teacher in your Life: Give a Child the Tools to Learn
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