In late 2010 and early 2011 I wrote the text of several marketing e-mails for UNICEF Canada designed to drive holiday-season traffic to their on-line charitable store. Here are six examples.

Introducting UNICEF Shopping: Help Create Lasting Change

Team Up to Shop UNICEF: Group Giving

World AIDS Day: Buy a Mother-Baby Pack

Honour a Teacher in your Life: Give a Child the Tools to Learn

Monsoon Response: Help a Child in Pakistan

For the Last Minute Shopper